RHODE ISLAND
PUBLIC TRANSPORATION
VANPOOL LAUNCH

To promote the RIPTA Vanpool program, a campaign was developed centered around a pre-existing video that had struggled to gain traction. By leveraging the engaging personality of the "Nosey Neighbor" depicted in the spot, the campaign aimed to create a relatable and humorous connection with the audience. The campaign focused on building awareness and adoption of the Vanpool program, emphasizing its benefits and encouraging community participation through relatable storytelling. [ OOH, Print, Digital and Radio ]