CLINICAL RESEARCH
MAJOR DEPRESSIVE DISORDER

A series of 30-second television spots was designed to recruit potential patients suffering from Major Depressive Disorder (MDD) for a clinical trial exploring a new therapy that works alongside existing medications. Each spot addresses key themes such as understanding MDD, compassionate care, and the benefits of participation, using relatable visuals and sensitive messaging. By highlighting success stories and providing clear information about the trial process, the campaign aims to foster hope and encourage viewers to take the first step toward improved mental health.